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e.l.f. Cosmetics Now Available at My Local Kmart

I had to make a quick stop into Kmart for a painting roller.  My local Kmart is not well known for being very stocked and up-to-date.  In fact, I feel lucky when they actually have the one item that I need and even luckier when I can find someone to let me pay for it!  :/

I noticed there seems to be a new shipment of e.l.f. Cosmetics in stock.  This is a product that one used to could only buy online, so I took a few minutes to peruse the selection!

According to “The Budget Babe”blog, Kmart has had this line for a while at select stores.  This line is more than one dollar per item, though:

This made it home with me 🙂

“e.l.f. is one of those companies we wish we had bought stock in because we knew the moment they launched that it was going to be a huge success. Every product they sell is just $1! You can’t help but try it at least once—and then try it again because, heck, it’s only a dollar. Plus, they have frequent sales and promotions, online coupons are easy to find, they donate to charity and don’t test on animals.

Browsing their site, you feel like a kid in a candy store! We’ve been pleased with many of our purchases, including a cream blush, eyeshadow brushes and eyeliner. Didn’t care for the mascara or the particular lip gloss we tried. Unfortunate, as those are our two makeup staples.

Overall, we enjoyed treating ourselves to a load of goodies for so little cash (and we like getting packages in the mail). They really do have some innovative, good-quality products that are well packaged and pretty, so you can have fun and experiment without blowing your budget. Just wish they had nail polish…

Oh, and this certainly seems like a good partnership for Kmart. They have a long way to go before they reach Target standards, but at least they’re trying. (We’ve heard rumors that some Targets sell e.l.f. too but haven’t been ably to verify this from their site.)

Do you think e.l.f stacks up to other pricier brands? Or do you find it hard to trust makeup that cheap? Will you check it out at Kmart?”

  • Sally's Kid Sister March 14, 2011, 12:42 pm

    Your description of that K-Mart is spot on!! 🙂

    I bought some of the ELF stuff a while back and I have to say that I “loved” their undercover.

  • Kim March 14, 2011, 2:07 pm

    Tell me, how does their undercover last? I like and need something durable 🙂

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